September 1, 2016

What Does It Take To Get A Master A.F.I.P. Certification?

When Jeram Marketing's Director of Training, Nancie Pajan, came to me asking if I minded if she spent 2 days in Cincinnati Ohio for an Association of Finance and Insurance Professionals (A.F.I.P.) Boot Camp, I, of course, said yes. Anything that keeps Jeram Marketing on top of the ever-changing and always confusing laws and regulations that govern our business is important to me. She already had her Basic and Senior certifications, so it made sense to go for the next level, Master. What I didn...
September 1, 2016

Making The Most of Multi-Shield

In my travels to your dealerships, I see many of you having success with the Multi-Shield product. Just a reminder: Part of menu-selling is responding to a "no" with additional options. So, when you can't get a yes for the whole product, offer your customer another option by separating the products within it. The customer sees a benefit to their need, and a drop in payment. This is particularly helpful on a lease where any product can show a dramatic increase in a payment, but letting th...

June 1, 2016

So You Think You’re Pretty Good?...

Well, you just may be. But is pretty good, good enough? I hope you answered "no" to that. One thing we can all count on in this business is that the best will keep raising the bar, and everyone else will either keep up, or slide into the ranks of the mediocre or worse. If you are at the point where you have a good grasp of the business and the job, the following information may be what you need to keep pace with the best, or in fact to BE one of the best. Rick McCormick of Ron Reahard & A...

Advice

Expert Advice For Success

For the latest sales techniques, compliance information, and product awareness click below to read our quarterly newsletter.

 

READ NEWSLETTER