June 1, 2016

A.F.I.P. STRIKES AGAIN!

David Robertson, Executive Director of the Association of F&I Professionals, is tired of watching our industry come under attack by the CFPB who, as he says, prefers anecdotal miscues [about aftermarket products] over empirical sales and claims data. In an article in Agent Entrepreneur he details his plan to go on the offensive with positive information about the products and services that are sold in the F&I office. Since 95% of Millennials shop for cars online, and 75% conduct their resea...

March 1, 2016

Congratulations to Mike Smith!

From March 31st through April 3rd, the N.A.D.A. once again hosted a successful conference in Las Vegas, Nevada. It included classes and workshops for individuals in all departments of a dealership. Over 25,000 attended the event! In part, the success of the 99th convention was due to convention chairman, owner of the Laurel Auto Group in Johnstown, Pennsylvania, and Jeram Marketing client, Mike Smith. As chairman, Mike and his committee screened and selected speakers for over 150 workshops, f...

March 1, 2016

Oh Happy Spring!

Remember those New Year's resolutions? Although made only a few months ago, it seems like they are a distant memory for most. Interestingly, 45% of Americans usually make them, but only 8% successfully achieve them. If it seems like an odd time to bring up New Year's resolutions, I mention them because the Spring selling season that we all wait for and count on to bring us out of the winter funk is finally here! So if your resolutions were about getting your presentation, your office, and y...

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