July 1, 2015

Jeram Marketing’s AFIP Certification Boot Camp

Three of the 16 members of the Jeram Marketing AFIP Certification class pose with the framed certificates they received for passing the 200 question test on Federal and State law and Ethics. Congratulations to everyone who attended the 2 day class! We are proud to say that they all passed and can now add Certified Professional in Financial Services (CPFS) to their business cards. Leaving their stores, making the drive to Pittsburgh from eastern PA, Ohio, Maryland, and West Virginia, staying ov...

May 12, 2015

Spring Cleaning Your Presentation

So you cleaned up your office, but what are you doing to refresh your tired presentation?

Start with your state of mind. Your customer has just made a large purchase-are you happy for him or do you just get down to business? Showing him your positive attitude toward his purchase gives him permission to be happy about it too.

When was the last time you changed the bullet points on your menu or offered a different type of menu to your customer? Offering multiple terms gives your cu...

May 12, 2015

Designer Products

There isn't a lot you can do to make changes to the Service Contracts and GAP policies that you offer your customers. But you can put together a package of products based on specific factors that can increase your success at selling them. If you feel you have too many products on your menu, package the Road Hazard and Key Program into one product. If you want to increase the perceived value of your appearance package, put the environmental products together with a dent program. If your dealer t...

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